John Solitude’s Psychology Guide To Gambling

Did you ever wonder why you like to gamble?

Are you on your way to become the next victim of the increasingly vicious gambling industry?

You should ask yourselve these questions because gambling can become a major financial disaster when you lose control. Especially casino games, including roulette are very addictive by nature.

Find out how casinos will deliberately make use of human psychology to tempt you in handing over the cash, and find out what you can do to avoid major losses.

Click on the links below for the answers:

Why do we enjoy gambling?

There is an obvious question remaining: why do people like to gamble? Look around you: we have state lotteries, casinos, sports betting, the stock market, charity bingo…

One of the contributors to the John Solitude project has a higher degree in social science and worked with young adults who had developed a gambling addiction, so let’s investigate what is known.

Psychologists as well as the casinos themselves have done vast research on the topic. The first group because they have to deal with gambling addiction, the casinos because they want to create as much profit as they can regardless of the ethical question involved: should people be subconsciously encouraged into more gambling?

Opinions differ and of course casinos will not publish the ‘deliberately create a gambling addiction’ strategy they use.

Most psychologists claim gambling is so successful because it appeals to a primitive biologic craving for excitement and dealing with risk. The caveman used to hunt and face the elements of nature on a daily basis. When he returned home from his exciting journey, he had a sense of accomplishment: he faced risk and if he managed to evaluate the situation successfully the reward was survival for himself and his community.

Biologically there are two major chemicals involved: adrenaline (which is produced when you find yourself dealing with an exciting situation) and serotonin (which is released after facing a challenging situation successfully). If there is balance between both, a human has a sense of well being. Humans are sensitive creative beings: playing games and wondering about the best approach, directly appeals to our biology. But we deal in different ways with the primitive urge to get our literally mind altering chemicals flowing: some will literally risk their lives in extreme behaviour (driving over the speed limit, extreme sports), others do so in a more accepted social way (competing in a business), while gambling introduces an entertainment fashion of dealing with risk. Of course human genes differ: one person may find satisfaction in occasionally putting the pedal to the metal while driving, others seek accomplishment in destroying a competitor in a business situation, while a majority will find a small thrill in playing for a dollar on a state lottery.

In general modern man’s life offers a lot of routine behaviour: if you are financially dependent chances are high your daily job doesn’t quite offer you the satisfaction you seek. Most occupations demand routine behaviour and in most occasions you are only a small part of the chain gang. The biological essential connection between effort and result is increasingly lost in modern society. For instance, if you would work in a fast food chain: everything comes in prepared and the cook has no personal accomplishment putting the same exact ingredients together all day. Wealth is very unevenly spread: while some may gain enormous fortunes by appearing in a Hollywood movie while flashing a toothpaste smile, others literally have to work long hours for small wages which will be just enough to survive and pay the bills. The difference in income can not longer be conceived to be reasonable. While a nurse working long shifts in a hospital would only receive a very moderate income for doing often unpleasant and psychologically demanding work (being faced with misery all day), a manager on top of a company which produces not as essential services (like the nurse) to the community may make the tenfold.

This is the second major component to our urge to gamble: to escape from daily life and reality in which things often can become bleak. No working class man could ever gain such fortune, not even in a hard working lifetime as picking the right combination in the state lottery. The reward for a good gamble offers money and excitement in the process. Depending on the stake, if a player is on a winning streak one could gain the equivalent of several days pay checks in only a couple of minutes or hours. And, in contrary to ordinary jobs one doesn’t have to wait a month to get paid: all casino games offer immediate payout.

But, there is a dark side to the pleasure gambling offers: adrenaline narrows the mindset to focus on the present situation. While gambling, you probably won’t be thinking about ordinary life: the only thing which matters is drawing the right card, picking the right numbers, determining the stake, hoping for the best. While gambling, you are in the core of a biochemical rush. In the process of lengthy sessions most players will loose the connection between the plastic chips and the money they represent. If you gamble, you are relatively confident you have a chance to win: you’ll determine the strategy, the stake, the risk, all the while hoping you can pull it off. If there is success, serotonin will be released: you went thru an exciting situation and now your brain counteracts with chemicals which make you feel good. You feel a sense of accomplishment: after all it was you who determined the strategy, placed the bets and your guess turned out right. You felt a buzz of adrenaline (excitement) along the way. By the way, increasing the production of serotonin in the brain which is vital for the well being of humans is also the goal of most anti-depressive pills.

When playing long sessions, the constant interaction between adrenaline and serotonin can make a player feel numb. One will become less aware of the risk, and the human mind goes into a cocoon: the only thing that matters is the outcome. The financial risk for the player increases: one is less inclined to think about the consequences if the gamble turns out wrong. You might spend more time and money gambling than you planned to. A similar thing happens to the workaholic in daily life: at first he’ll feel good because working restricts him of thinking about things he might be missing in his spare time, but after a while a feeling of numbness ‘burnout’ sets in. Suddenly what seemed most important in his life ‘working’ is stripped of meaning. It is no different for the addicted or compulsive gambler. After all, let’s face it: watching a ball spin around, pushing a jackpot button, or seeing cards flipped then reshuffled for hours on end can hardly be called a creative way to spend one’s time: the very act is hypnotising because it is repetitive and finally a feeling of numbness and loss of reality will set in.

Especially, if your daily life does not give you satisfaction, finding pleasure in gambling can present a major financial hazard. All commercial gambling games offer the organizer a better mathematical chance to win in the long run. A player, who experienced a good run, may forget that the odds were against him for achieving such a positive result, and when one starts loosing there will be temptation to raise the stakes, chasing losses. Losses are mathematically inevitable; unless you would play a game in which betting all possible outcomes would give better odds to the player in the long run.

The chemical rush in itself is addictive: when you find pleasure in escaping reality while gambling, you will be more likely to play long sessions and return frequently. The losses which might occur, making you feel bad (no serotonin release) might increase the craving for the excitement and sense of well being you felt before after a successful session. You might take larger risk, playing with higher stakes (more adrenalin) to gain back your losses or win even more (more serotonin). When the vicious circle isn’t stopped in time you might find yourself in serious debt. The nature itself of these chemicals is addictive: after all, when you felt good after experiencing a successful gamble you will feel the urge to repeat the situation. If you loose, this only increases the urge to feel good again.

It might seam very confronting but the regular gambler is no different than a junkie craving for a mind-altering drug. For instance, a smoker knows cigarettes are bad for his health, but if he lights up a cigarette in the short run the reward is release of the longing for a cigarette. Of course smoking the cigarette itself will only extend the addiction. ‘Kicking of’ a gambling addiction can result in a serious test for the nerves (lack of chemicals being released), sleep deprivation, loss of concentration, craving, …

If you are in a situation in which your financial losses are seriously increasing you should stop gambling and seek professional help. You have just become one of the many victims of the increasingly vicious gambling industry.

Gambling addiction is no different than being addicted to cigarettes, alcohol, tranquilizers and drugs in general: the essence is a biochemical addiction and the root is most often you simply don’t feel at ease with daily life in general. We do understand this reflex fully and have no prejudice why many humans do not feel at ease with life and turn to gambling for financial or social reasons or a combination of both.

Some humans are even genetically predetermined to be more sensitive to addiction than others. Others, depending on their life situation will feel a greater urge to escape reality. If you want to find out if you are a compulsive gambler go to and take the test. Please, seek help for your own benefit and those who surround you: there are many humans just like yourself around.

In any case, the casino industry is a major contributor to gambling addiction because a casino will do everything in its legal power to ensure players would play more, longer and will deliberately psychologically challenge them into making larger bets. You should be at all times very aware of the psychology casinos will use against the player to make a profit.

The psychology the casino uses against the player

These are facts which you’ll find in any psychological scientific research concerning gambling.

  • The shorter the time between the bet and the outcome, the more addictive the nature of the game. This is why casinos like to offer fast paced games: besides the pace generating more income for the casino, the pace also reduces the time for rational thought from the player. The player will find himself in the middle of a chemical rush and chances increase severely the player will loose track of time and the risk involved.
  • Casinos offer an environment in which there is a high stimulus for the senses: jackpots are blinking and buzzing for attention, the interior often has vibrant colours (red for instance is the colour which has the highest frequency of stimulating the senses — this is why Ferraris are mostly red, or bull fighters use red cloth to excite the bull) and there is lots of sound distraction.
  • The bombardment of the senses undermines rational thought because your brain is trying to deal with all the sensory overload input which is going on. Over stimulation will first introduce a sense of excitement, but eventually will lead to a sense of numbness: again the strategy of the casino is without any doubt to deliberately undermine the rational thought of the player.
  • Many venues offer alcohol at the tables, some venues will even offer alcoholic drinks for free. Alcohol is a substance which undermines rational thought. As well as it reduces your ability to drive; it also reduces your ‘social’ borders. You might feel overconfident, less restricted and what is very important to the casino: you will be less aware of the risk. To be very clear: you should NEVER drink alcohol before or while you are gambling. In fact, there should be strict government regulations prohibiting serving alcoholic beverages in game rooms to protect the player against him – or herself. This is the case in some European venues and a result of (wise) government legislation.
  • The casino taps directly into human desire: for instance you will find huge publicity announcing the very few jackpot winners, but you’ll never find advertisement in casinos how much money was lost by the general public. The objective mathematical odds for the player are in a majority of the cases hard or not be found at all in a gaming venue. Government should step in and make it obligatory for each casino to display the mathematical odds besides each game they offer. Information on gambling addiction should be freely and easily available in a gambling venue itself, and the casino should pay for these expenses because after all they offer the drug which is at hand.
  • All casino games are designed as a ritual event. The ball spinning, the final call on the bets, the fluent movement of the dealer, the shuffling of cards, the stacking of chips… Rituals bring to humans a sense of well being and security. The outcome of this ritual is however insecure, that’s the part where the casino cashes in. Although rituals can be very healthy for human beings, the casino has used the potency of rituals to bring you in a state of mind in which you will be entranced in playing long sessions, will be less thinking about the risk your taking in each and every bet and finally will surrender to the casino by playing without self-control or rational thought.

How the player can counteract the psychology used against him

  • Any time you go out playing keep detailed record of the net invested capital, the wins and losses for each session. Do not fool yourself: at the end of the month and year you will obtain an objective financial indication how good or bad you did. Keeping detailed track of the money you spend on gambling at any given opportunity is the only way to keep track of reality. Scientific research (depending on the source) has shown that 1 out of 3 gamblers have a distorted view on the real amount of money they have spent (and in a far majority of the cases lost) on gambling. The moment you decide to not keep record of your exact wins and losses, is the moment you will start fooling yourself (sub)consciously.
  • Determine your strategy and money management before you step in a casino. Never bring more money than you can afford to loose. Use only cash money and never bring bank- or credit cards with you. Stick to your predetermined strategy and money management at all times. For each bet you make, analyse the probability figures of the particular game and the bet you’ll be taking before ever placing down a bet. If you loose, accept the fact the risk turned out to be negative on this occasion. No matter what you do there is no possibility what so ever to ever achieve absolute certainty. No matter how many roulette strategy sellers will try and convince you they have developed a mathematical system, a computer device, bias or visual prediction techniques of which they state they simply can not fail: the very fact sellers are depending on sales rather than generating personal wealth by playing is the best prove they could not support in there income from gambling. Read the chapter ‘Scammers, conmen and roulette strategy’ to avoid becoming seduced in the roulette strategy sales psychology and what legal action you can take against scammers.
  • Do not play sessions for longer than an hour: even an hour is very long for keeping your concentration up to the level needed to be aware of the risk that you are taking. The longer you play, the higher the risk of becoming trapped in the biochemical rush. Long sessions will lead to a feeling of numbness: you’ll make more mistakes in sticking to your predetermined strategy, you’ll increase the financial risk and eventually the house edge will take over.You may not be aware of the biochemical rush if you are a regular player but be ensured your brain is under the influence: in fact it’s the same as the driver believing that having two beers makes no difference what so ever to his driving skills. Scientific research has proved WITHOUT A DOUBT this not to correct. You may have wondered why college classes mostly are not exceeding one hour straight of teaching: this is because the human attention span severely drops the longer you need to concentrate.
  • Be very aware why casinos can offer such a luxurious environment: together with millions of other players worldwide you have paid for this environment by gambling and loosing. Sure, there are players who have managed to play negative expectancy games and still managed to achieve a positive result in the long run. However, these players represent less than a half percent of the total gambling population. The elements involved in winning are always a combination of luck, strategy and sheer discipline.